Lives Unravelling

It’s shocking how quickly life can unravel.

Around 1 in 3 of UK households are living paycheque to paycheque - where just a single life emergency could set us on a path towards homelessness.

To bring this to life, we created a special-build billboard that unravelled to reveal our message.

This was supported by a documentary film showing how the HSBC x Shelter partnership can help.

Directed by Faramarz Gosheh.