Waitrose Brand Identity

The success of Waitrose “Spring” convinced Waitrose to expand the formula into a series of follow-up campaigns. This included a 360 interactive film, the launch of their premium range (Waitrose 1), and what became their longest running 360 campaign - Waitrose “Taste”.

We basically created the food version of “quiet luxury”.

Films directed by Max Fisher & Matt Russell.

Photography by Jonathan Gregson.