Waitrose “Spring”

This is probably my favourite campaign I’ve ever made.

Waitrose wanted to show how much they don’t just talk the talk - they walk the walk.

So we gave them a campaign that was as close to live and unedited as possible.

We shot TV ads in the morning, to go out later that day. Livestreamed rapeseed fields to commuters. And created the first ad shot by a cow.

It was raw and exciting, and the ‘slow TV’ style felt calm and disruptive all at the same time.

Directed by Wilkins & Maguire.